The People Who Watch but Don’t Clap (and Why That’s Okay)
The People Who Watch but Don’t Clap
Hey,
Running a business online is weird, isn’t it? You pour your heart into what you do, share the behind-the-scenes, try to stay consistent, and somewhere out there… people are watching.
Some clap loudly. Some message you to say they love your work. And some? They never engage at all…but you know they’re there 👀
🌿 Being Seen (Even When It’s Uncomfortable)
The truth is, once you start showing up online, you become visible in ways you can’t control. You’ll inspire some, confuse others, and sometimes unintentionally ruffle feathers.
It’s easy to forget that not every reaction is about you. Often it’s about what you trigger; ambition, comparison, inspiration, even discomfort. People project their own stuff onto what they see. That’s human. That’s also not on you.
🌸 Mistakes, Misreads & Lessons
I’ve definitely made posts that didn’t land the way I meant. Maybe you have too. And that’s okay, it’s how we learn. It’s easy to pick apart how you could’ve done things differently but for us small businesses that could mean second guessing everything you do and shrinking.
If anything, those moments reveal who’s truly watching. Who asks instead of assuming. Who quietly screenshoots instead of clapping. IYKYK 😉
But I’ve realised I’d rather make the odd messy, well-intentioned mistake while building something real than stay silent to keep everyone comfortable. Progress is noisy. Its ‘cringe’, and self believing, and discovering more about yourself.
🌾 The Quiet Audience
There’s a strange comfort in knowing that even when engagement dips, eyes are still on you. People are paying attention, even if they don’t press like.
Maybe they’re shy. Maybe they’re comparing. Maybe they just don’t know how to support yet. Whatever the reason; it’s not our job to decode it. Our job is to keep creating, sharing, and showing up for the ones who do clap.
🌿 Choosing Energy Wisely
Social media isn’t the whole truth. It’s a highlight reel of moments that exist between the real work; the flower buckets, the late-night planning, the ideas that may never make it to a grid post, the lack of sleep 😴
So I’m learning to save my energy for the things that matter: honest conversations, creative freedom, and the people who bring good vibes into the room (online or off).
🌸 The Wild, Bold Truth
If you’re building something; a business, a dream, something different…you’ll be watched. Some will cheer. Some won’t. Keep going anyway and build the circle of people who know you to remind you that you’re not a bad person after all ✨
Remember where you started, and be proud of yourself for showing up.
To the ones who create anyway, in public, imperfectly.
Let them watch. 🌸
Speak soon,
Laura x
Flaurals Floral Design
Wild. Bold. True.
